The Sandman doesn’t put people to sleep. That’s a popular misconception. The Sandman brings you your dreams.

Homeboy Sandman’s was born at the Bowery Poetry Club in lower Manhattan on March 30, 2007. In little more than a year he has garnered rotation on both 89.1 FM’s The Halftime Show and 89.9 FM’s Squeeze Radio, easily the two most well respected and followed underground hip hop radio shows in New York City. His live performance has been reviewed (an lauded!) on Power 105.1 FM (one of NYC’s two mainstream hip hop radio stations). He’s been featured in The Source magazine as the Unsigned Hype feature for June 2008. He’s devastated renowned venues such as The Knitting Factory and SOBs countless times alongside greats such as Brand Nubian, Masta Ace, and Keith Murray. His festival performance resume includes the Brooklyn Hip Hop Festival of ‘08 headlined by KRS-ONE and DJ Premier, the City Sol Festival which also featured Blitz the Ambassador and Tanya Morgan and the Rocksteady Weekend Festival where he performed amongst legends including The Beatnuts and Sadat X. He has been featured on Video Music Box with Ralph McDaniels, (who is working on his upcoming video). He has been handed the torch as host of “All That” at the Nuyorican Poets Café, the longest running hip hop and poetry open mic in New York City (originally hosted by hip hop icon Bobbito Garcia). Among other things.

Homeboy Sandman has enjoyed such impressive success and exponential growth during his young career for two reasons:

The first is his music. His hip hop is of an infective, rhythmic, inventive, fun, melodic, poignant, diverse, unique, ingenious, brand the world has never known. It is undeniable and sells itself. And his live show is absolute bedlam.

The second is his work ethic. When he’s not writing, he’s thinking. While he’s thinking he’s decorating the New York City Subway system with his groundbreaking full page flyers, which may have escaped the eyes of maybe a dozen or so NYC transit riders in the last 6 months (Google it). Or he’s on these same trains handing out song lyrics for free, or he’s spending AM hours in high traffic areas using sidewalk chalk to write his lyrics all over the sidewalk, or he’s in Circuit City and Best Buy blasting his CD in the stereo systems, inviting puzzled customers and security guards to come and listen, or he’s at a major magazine distributor filling all of the music themed magazines with Homeboy Sandman flyers. Indeed HomeboySandman has single handedly revolutionized grassroots marketing and promotion, just as his future success will revolutionize hip hop and music as a whole.

This combination of both undeniable talent and fierce work ethic make Homeboy Sandman a very dangerous human being. Go listen to some of his stuff.

homeboysandman.com

myspace.com/homeboysandman